Pictured: Alice Chang, CEO and Founder, Perfect Corp
Taiwanese start-up Perfect Corp, a developer of ground-breaking beauty and fashion solutions based on AR and AI, has agreed a merger that gives the company a valuation of over $1bn and will provide funding for diversification into new markets.
The deal with Provident Acquisition Corp, which gives it a Nasdaq listing, along with a concurrent Private Investment in Public Equity (PIPE) transaction, will give Perfect, which is entirely founded and run by women, $335 million to spend on moving into new geographies. The money will also go towards enhancing Perfect Corp’s AR and AI SaaS solutions, extending its reach beyond beauty and fashion.
Founded in 2015, Perfect’s applications allow users to analyze the condition of their skin and virtually try out makeup, hair and nail products. Its unique technology has been deployed by over 420 beauty brands in over 80 countries, including Estee Lauder brands Mac and Clinique. It also has partnerships with Meta, Snapchat and Alibaba’s e-commerce operation.
“Perfect Corp. is transforming the beauty and fashion industries,” commented Alice Chang, Founder and Chief Executive Officer of Perfect. “We democratize the shopping experience for consumers and brands with our leading AR and AI SaaS solutions. At the same time, we empower brands large and small to provide their customers with an enjoyable, convenient, and personalized omnichannel shopping experience through innovative technologies. Current consumer trends, such as increasing penetration of omnichannel consumption, hygiene awareness, and focus on ESG, provide us with favorable tailwinds to accelerate growth and adoption of our services. By combining with Provident, we expect to not only attain access to the public capital markets, but also attract more world-class investors, enhance our corporate governance, expand our market reach, increase development in AI and AR technology and explore white space, such as adjacent fashion verticals and metaverse applications of our technologies.”
The Business Innovation Leaders Forum “Women Business Leaders Award” is open to any CEO or C-Suite woman executive nominated for her exceptional contribution towards business innovation. The award shines a spotlight on these leaders and their potential to inspire a new generation of successful women entrepreneurs.
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