A Florida hotel has become one of the first major names in the US hospitality sector to provide its guests with a 5G high-speed wireless private network.
The network in use with the Gale South Beach is enabled by CBRS spectrum, and uses software from Airspan Networks. The initiative is backed by GFO Investments, a private wealth management advisory firm focused on real estate development and hospitality ventures.
“This new technology will provide hotel guests with the fastest and most responsive digital connectivity available, impacting both guest engagement and hotel operations,” said Russell Galbut, chairman of GFO Investments. “Launching at The Gale South Beach will open new doors for hoteliers, enabling operators to revolutionize their offerings with new technology, both in-room and across hotel campuses.”
He added that the new 5G solution will improve the hotel guest experience by providing high quality indoor and outdoor high-speed voice and data coverage and hotspot capabilities on property. With the exponential growth of video conferencing, he added that 5G eliminates the typical problems related to virtual meetings. Additionally, hotel operators can streamline operations with rapid communication between different systems. The new technology allows for faster automated check-in and check-out procedures for Hilton Honors loyalty members, which cuts labor costs and eliminates lines that are irritating for guests. With 5G, all systems are interconnected and communicate seamlessly in real-time.
“The Gale South Beach has always strived for innovation by acquiring new technological advancements,” said Jared Galbut, President of Hospitality for GFO Investments. “The rooms already have contactless guest engagement and touchless room controls through Google Nest Hub and Volara. Now, with 5G technology, these in-room amenities can be unified and effortlessly controllable through apps using the new network. We plan to continually advance our technological amenities as the industry grows, providing our guests with the most cutting-edge offerings available.”
The CBRS network will cover the hotel property, both indoors and outdoors, offering 5G mobile coverage for guests visiting the hotel’s dining outlets, rooftop pool, public spaces and guest rooms. The hotel’s staff will benefit from having access to this private network to provide hotel operations teams with voice and data applications including intranet and Internet access, Push to Talk (PTT) services and reliable video, along with streaming services for hotel guests to use on their smartphones. The network is being deployed with dozens of radios strategically placed throughout the hotel for optimal coverage and performance exclusively for the hotel’s clientele and staff.
“This deployment is a great example of how 5G private network deployments using CBRS can and will transform the hospitality industry,” said Airspan Chairman and CEO Eric Stonestrom. “Airspan is a leader in 5G private network deployments, and we are proud to work with GFO Investments to provide this innovative network solution in one of the first CBRS deployments of its kind at a US hotel.”
Citizens Broadband Radio Service, or CBRS, is a 150 MHz-wide slice of the radio airwaves set aside by the US Federal Communications Commission (FCC) for the deployment of 5G private networks, eliminating for the first time the need to acquire expensive spectrum licenses.